Ad Talk

Consumer Behavior Analysis - Recently, myself and some of my fellow peers at San José State University’s School of Journalism and Mass Communications came together to compose a magazin...

The Power of Habit - I spend wayy too much money and time at Bookshop Santa Cruz, but I’m glad I do because some really interesting and inspiring books just kin dog fall into m...

Rose Petal Cottage And Diet Coke - When companies target females as the recipient of their products, they tend to alter the image of women, making adolescents and children especially suscept...

Political Shenanigans - We were challenged, in groups, to create our own campaign utilizing propaganda techniques and channels of communication. The campaign we chose was the LSD...

Movie Trailer Advertisements - Is potentially spoiling the plot of a movie within a trailer a bad idea? When looking at a huge entertainment industry like the film industry it is no ques...

What Makes Commercials Great…Yes I said, Great. - Why is it that we think negatively about commercials? If you ask someone if they like commercials, you will usually get a no or I don’t know. People simply...

Environmental Campaigns: Ad Council & Keep America Beautiful - San Francisco based ad agency Pereira & O’Dell teamed up with the Ad Council and Keep America Beautiful after realizing that only 52 percent of Americans s...

Instagram - I believe that the consumerism behind Instagram is very interesting because it is a symbol that Americans prefer simplicity. In contrast to Facebook and M...

Apple – Consumer Fanboys and Brand Loyalty - We are all consumers and as consumers we should be able to recognize what plays into our behavior. Consumer behavior is how we perceive advertising, how ou...

Racial Diversity in Film - Being one of my year-round favorite movies, I’ll be taking a look at Quentin Tarantino’s Kill Bill. Though the main character of the film played by Uma Thu...

Branding - Branding is key in Advertising. It is not the only key because all brands start at the same place, but it is that particular Branding image that gets a cer...

Consumer Behavior - Consumer behavior tells us how we make decisions, how we form attitudes, how we perceive advertising, and so on. Essentially, this helps companies to under...

Greenpeace - As stated on the Greenpeace website, their mission statement states that “Greenpeace is the leading independent campaigning organization that uses peaceful...

Racial & Gender Diversity in BMS! - I’ve always wanted to write about one of my favorite shows, Blue Mountain State, and today I finally get to! This is a total guilty pleasure show, not at a...

consumer behavior in a successful product - a successful product I am going to look at is Nike. Nike is a design, development, manufacturing and worldwide marketing and selling of footwear, apparel, ...

Semiotics Exercise - lucky strike “toasted ad” connotation: use of statistic, doctor endorsement , red background detonation: the argument that cigarettes and health becomes ig...

Visual understanding group Project - In the group project that we had for the two ads the first ad was one by Gucci. My group and I came up with the following Denotation: A man and a woman wit...

Environmental Campaigns - For my environmental campaign I choose Greenpeace. Greenpeace is a ” direct environmental organization” that focuses on stopping global warming, … Continue...

Rose Petal Cottage and Diet Coke-Gender Workshop - In the rose petal cottage commercial, there is gender stereotyping because the little girl is seen playing a ‘typical’ role of a woman in the household. th...

The After-Math of Blogging and How I Now Feel About Advertisment - In the beginning of this blog, I had no idea how much knowledge I would obtain through the use of workshop and following up lectures with blogposts. I did ...

Super Bowl ads - Everyone knows that millions of people watch the super bowl every year. It cause millions of dollars for a second of play time on TV during the super bowl....

Consumer Behavior - Consumer behavior deals with the study of identifying what leads individuals to use and purchase the products that they choose. It is important to look at ...

Consumer Behavior: Apple Inc. - Consumer behavior put simply is how consumers select, use, and dispose of products, services, and experiences, and the impact all of this causes on the con...

Consumer Behavior – Yik Yak - Consumer behavior is simply the study of individuals or organizations and the process that leads them to buying the product or service of their choice. Con...

Consumer Behavior - This blog is about a product that was marketed to the public and launched, but in the end the new product had failed. The product I will look at is McDonal...

Boss and Fighter - Who doesn’t love soda? The best-selling soda around the world is Coca Cola. It seem to be mostly favor by many consumers. Coca Cola have many competition f...

Consumer Behavior - Consumer behavior is the study of people and the process they use to choose and dispose of certain products. It is considered as a factor on how companies ...

Consumer Behavior – The iPhone 6+ - I think that one of the craziest responses to a product’s release has to be the response to the iPhone 6+. Within a day people had started to report it be...

National Wildlife Federation Environmental Campaign - The National Wildlife Federation is one of the leaders in wildlife protection and conservation. Some of their success can be credited to their social media...

Consumer Behavior and Products : Apple - Human beings are the reason for products and how they are made. We are the reason that a lot of products are being renewed and being brought into this worl...

Consumer Behavior and Company Success - Consumer behavior is a huge factor in how companies should market and advertise for their brand In following with consumer behavior of most interactions be...

Consumer Behavior: Arch Deluxe - In 1996 McDonalds launched the ‘Arch Deluxe’ geared toward the adult consumers. This burger was advertised by using children being … Continue reading →

Selling An Idea: To An Unlikely Audience - Today in class we continued talking about consumer behavior, looking at motivation, perception and attitude. We gathered into small groups, conducting an i...

TV show or movie: Character/ Ethnic stereotyping - Disney has been known to have classic children’s movies with different story lines and characters which are highly entertaining to children and maybe even ...

Consumer Behavior Dictates Success – But Mostly Failure - We learned in class about all types of consumer behavior regarding products which compete against other products in order to gain significance within their...

Consumer Behavior - When it comes to launching a new product it is extremely important to know the behavior of your customer. Every company should do as much research as possi...

Political Shenanigans. - Our Group for the political shenanigans project came up with a campaign for water conservation. The drought has expanded to something rather scary but peop...

How branding help make a company - When people think about branding they usually look up the logo or names of a product. Pepsi is a brand product with a recognizable logo. However, Branding...

Consumer Behavior – Why? When? Where? - Make Them Buy Something………. What is Consumer Buying Behavior? The decision processes and acts of people involved in buying and using products. Why the cons...

Failed product: Microsoft Zune - I remember when iPod were getting big, there was this other thing called, Zune. It was an MP3 player and I think the price was about the same, maybe a litt...

Why Join Greek Life? - Joining a sorority has been one of the best decision I have ever made. Becoming apart of something greater than myself has taught me many lessons and made ...

Political Shenanigans - Political Campaign “WE FIGHT FOR WHAT’S RIGHT = STUDENTS UNITE” In class we discussed political campaigns and were put into groups to create our own campai...

Consumer Behavior - Traditional marketers will look at demographic of the consumer behavior. Their income, gender, age, and status to determine what will be our customer behav...

Group Political Project - During this week my group came up with a political campaign to stop school spending on pointless items. Our campaign was titled “Ciscno” and the slogan is...

Consumer Behavior - I product I feel has launched and failed would be twinkies. Twinkies was popular and famous for about 84 years and then just died. It stopped selling in st...

Consumer Behavior - The Zune The Zune was released in November 2006 and was Microsoft’s answer to Apple’s iPod. The Zune was a mega-flop. By the time that Microsoft introduced...

Frozen - The Success Story of Frozen It is Disney’s highest grossing film of all time, an estimated $1.2 Billion, and the fifth largest grossing movie ever. It has ...

The Boss Vs. the Fighter! - In marketplaces, companies usually fall into one of three categories: Boss, fighter, or other. The boss dominates the industry, holding the largest relativ...

Yik Yak Gone Viral - When I was thinking of a product that has been successfully launched, only the generic ideas came to mind. This changed when I walked through campus and sa...

Consumer Behavior of the Snuggie - A $75 value for only $14.95! You must be crazy not to buy a Snuggie! In 2008, this sleeved blanket became a pop culture sensation, especially through its g...

Consumer Loyalty, will it prevail through thick and thin? - We all have that brand that we go to no matter what. This brand might be Apple because of the … Continue reading →

Hershey’s Chocolate Swoops : A Failed Product - In 2003, Hershey’s introduced their product called Swoops. This was a completely new way of looking at chocolate because it was so different. Because it wa...

Consumer Behavior: Apple - Apple is a top brand for the smart phones and computers. The consumers were in love with Apple and with the idea the company was bringing out. Apple starte...

Consumer Behavior - When discussing consumer behavior, may things come to mind. But in a nut shell, if a consumer does not like your product, it will not succeed. For my faile...

online exercise - For this commercial and ad’s plot has definitely problems. 1. It is too girly to put boys in cm and ulti […]

Cocaine energy drink, huge failure - This was an energy drink that came out in 2006 and I completely remember hearing about it when it did. It was a cherry flavored energy drink that had 280m...

The iPhone 6: Apple’s Latest Gadget - The iPhone 6 and 6 Plus were released on September 19, 2014 to the public. The iPhones are smartphones added to the iPhone series, which consisted of the i...

Consumer Behavior: Nintendo DS - Nintendo has dominated in the game industry for many years. When they came out with their Nintendo DS, people became overjoyed and excited to buy. It was s...

Consumer Behavior - New this and new that is what we see on a daily basis now and days. There are good reactions and very bad reactions to said products. We were talking about...

Political Shenanigans - Problem: Student’s do not have enough sleep Solution: Install designated sleeping stations around the SJSU campus Party Name: Slumber Party Leader(s): Seth...

Consumer Behavior: Microsoft Surface - Consumer behavior is an important factor for advertisers, because their knowledge and influences effects the success of a product. Let’s take a look at the...

Consumer Behavior Of BlackBerry Q10 - Consumer behavior is defined as how a consumer feels before, during, and after the purchase of a tangible or intangible good or service. There are five sta...

Consumer Behavior – The Invention of the iPod - The invention of the iPod was a real hit with consumers. It’s the best selling item for digital music players in the United States. Never before had there ...

Consumer Behavior - Generally, the rule of thumb is ‘If it’s not broke, don’t fix it.’ This may have been something Coca-Cola should have embraced in the mid-1980s when they a...

Political Shenanigan - Abortion- You choose campaign This assignment was to decide on a cause or issue we feel strongly about, then come up with a party name and plans for a camp...

Xbox One and the PS4 – consumer behavior - The PS4 – Xbox One competition was at rise several months ago. The reason why the PS4 reigned over the Xbox … Continue reading →

L.S.D. - A great campaign advertisement needs a slightly shocking, eye catching acronym, like LSD. We are the campaign workers for “Liberating Student Debt.” We aim...

Hinkley Point - Greenpeace is a global non-governmental environmental organization that spans over 40 countries. Greenpeace is known for their direct action approach in ad...

Green Peace UK: Campagining with digital technology - Green Peace UK’s digital campaigns rely heavily on social media as well as videos and multimedia sources. 1. Facebook/ Twitter page/ Social media Greenpe...

Week 1 Blog post: What is Advertising to me? - Advertising to me is becoming a major factor in our culture. It seeps into our very day lives and influences us in ways we are sometimes not even aware of....

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